Palm Seashore consumers can thank Nell Diamond’s mom for one of many island’s latest retail locations for trend and sweetness.
When the New York Metropolis-based entrepreneur was contemplating enlargement places for Hill Home Residence, her 7-year-old trend and way of life model, her mom, Jennifer Diamond, had a suggestion.
“My mother was saying to me that Palm Seashore was on the high of her checklist for opening a retailer, as a result of she needed to buy there,” Diamond stated. “That is actually a present for my mother.”
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Hill Home Residence, which additionally has places in Nantucket and New York Metropolis, debuted Jan. 26.
One in every of three female-owned companies at The Present, a brand new retail incubation idea at The Royal Poinciana Plaza, Hill Home Residence affords bedding, tub, equipment and attire.
Diamond launched the model in 2016 as a direct-to-consumer bedding and residential enterprise, and has grown it to incorporate trend, equipment and footwear.
The model, which has been featured in Harper’s Bazaar, Vogue and different trend publications, is finest recognized for its Nap Gown, a loose-fitting, flowy costume that may be worn within the dwelling, on the workplace or in town.
“The Nap Gown is a costume that you may put on all day lengthy,” stated Diamond, a mom of three who labored as a set -income analyst at Deutsche Financial institution in New York earlier than founding Hill Home. “You may put on it to sleep, you possibly can put on it out to dinner, and you’ll put on it to work. It is that form of versatile, dress-up, dress-down piece of clothes. It is what we’re finest recognized for.”
Nap clothes are showcased at Hill Home Residence’s new, 1,010-square-foot location at 150 Royal Poinciana Plaza in Palm Seashore, however there are many different featured items on the retailer, together with the model’s newest attire assortment and a few best-sellers from earlier collections, Diamond stated.
Prepared-to-wear, footwear, equipment, and youngsters’s gadgets can be found in-store, whereas the situation additionally will function unique gadgets such because the Elizabeth Nap Gown in strawberry daiquiri Sherwood Forest, the Enzo Gown in daiquiri breeze raschel knit, and the Lou Lou Duster in daiquiri breeze raschel knit.
“We prefer to have exclusives at every location,” Diamond stated. “Palm Seashore might be our greatest group of exclusives. We simply get so excited. Our clothes are designed for heat climate. We designed a few completely different patterns solely for Palm Seashore. You will not be capable to get them wherever else.”
Diamond, whose aunt and uncle stay in Palm Seashore, has lengthy eyed the island as a possible enlargement location.
Her mother’s endorsement sealed the deal.
“It is all the time been a dream of mine to open in Palm Seashore,” Diamond stated. “I have been visiting my aunt and uncle, who stay right here. For years, they’ve actually launched me to the realm. We have been working arduous to make this occur for years, and we have lastly discovered the right area.”
Hill Home Residence joins two different women-owned companies, La Vie Fashion Home and minnow, at The Present, which Royal Poinciana Plaza operator WS Improvement launched in 2018 as a retail incubation idea.
The concept was to create extra versatile and experimental alternatives for retailers and types, stated Carina Donoso, senior director of Retail Expertise and Incubation for WS Improvement.
“Our mission was to light up unbelievable female-owned companies and provides them a platform inside a rising and bustling neighborhood,” she stated.
Diamond, who holds a grasp’s in enterprise administration from Yale’s Faculty of Administration and developed Hill Home Residence by way of the college’s entrepreneurship program, stated she is grateful for that platform.
“I have been such a giant fan of the event that they have been doing there,” she stated of The Present. “It is so considerate and progressive. We’re actually excited to be round so many others considerate manufacturers. It form of felt like the right spot, so when the chance got here up, we jumped on it.”
Diamond plans to proceed increasing Hill Home Residence, with shops deliberate for Charleston, South Carolina, and London.
For now, nonetheless, she’s targeted on her busy New York Metropolis and Nantucket shops and her new location in Palm Seashore.
Hill Home House is open 10 a.m. to six p.m. Monday by way of Saturday and 11 a.m. to five p.m. Sunday. For extra info, go to www.hillhousehome.com.
Jodie Wagner is a journalist on the Palm Seashore Each day Information, a part of the USA TODAY Florida Community. You may attain her at [email protected]. Assist help our journalism. Subscribe at this time.