Tahoe True: Will & Ivey proprietor’s new enterprise steps into clothes with constructive message

Tahoe True: Will & Ivey proprietor’s new enterprise steps into clothes with constructive message

3 minutes, 35 seconds Read
Tahoe True: Will & Ivey proprietor’s new enterprise steps into clothes with constructive message
Tahoe True can be celebrating their model on Saturday, June 17.
Offered / Will & Ivey

Locals and vacationers have come to like Will & Ivey, the brand new youngsters’s boutique in South Lake Tahoe full of proprietor Sandra Ney’s designs and different top quality manufacturers, however it doesn’t cease there. This yr the model will see a brand new enterprise that guarantees to attraction to all ages. Ney is at present celebrating the upcoming launch of the brand new ‘Tahoe True’ model, a spread of consolation put on and hats emblazoned with a brand designed to rejoice the residing historical past of Lake Tahoe and its folks, together with bringing consciousness to the significance of caring for the integrity of the lake.

Ney’s love for Lake Tahoe began very younger. Her grandfather construct a cabin on Carnelian Bay in 1939 and their lake house grew to become a spot of peace, marvel, safety, and far pleasure. With out metropolis distractions, days have been full of pure household time of video games and water snowboarding. Ney’s look after nature expounded as she frolicked among the many pines and she or he discovered her religion rising day by day within the lovely surroundings. “Many summer season days I used to be alone, however by no means felt lonely, I all the time felt so near God, my soul felt so full.”

Proceeds from Tahoe True can be donated to Clear Up the Lake, a Zephyr Cove primarily based scuba-diving non-profit headed by Colin West that goals to take away plastics and different pollution from Lake Tahoe. By way of Tahoe True and Clear Up the Lake, Ney hopes to enlighten neighborhood members and guests concerning the significance of caring for lovely Lake Tahoe and the way we will every do our half.

Tahoe True can be bought in a particular designated space within the Will & Ivey boutique on Kingsbury Grade. One can find resort-friendly gadgets from leisurewear to headwear, with plans to develop to all of your trip wants similar to towels, robes, seaside luggage, and water bottles.

This Saturday, June 17, Ney will host a kick-off celebration at her retailer that includes the Clear Up the Lake crew and native artisans. There may even be a Tahoe True web site which can embrace a weblog to drag in crowd-sourced tales about what Lake Tahoe means to folks locally and what we will all do to take higher care of this spectacular place on the planet. She appears to be like ahead to listening to your tales! The occasion will function whiskey tasting by Outdated Trestle Distillery, dwell music by Miki Rae, and meals by the brand new restaurant, Shedcat Distillery.

“Lake Tahoe has such a particular place in so many individuals’s hearts, I would like to have the ability to present a spot for them to share their tales. What pleasure it’s going to additionally carry to know that each garment bought will make an impression on the care of this beloved place.”

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