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New Crew to Concentrate on Rising Firm’s Higher Upscale Manufacturers

NEWTON, Mass., March 22, 2023 /PRNewswire/ — Sonesta Worldwide Resorts Company (Sonesta), the 8th largest resort firm within the U.S., right this moment introduced the institution of a Luxurious & Way of life Lodging Improvement Crew.   The staff will lead Sonesta’s progress of its Higher Upscale manufacturers, which embody The James and The Royal Sonesta franchises within the Americas.  At the moment’s announcement underscores Sonesta’s dedication to and rising management place throughout the burgeoning way of life and luxurious sectors.

“We’re empowering this staff, devoted to the higher finish of the market, to proceed increasing Sonesta’s footprint of our higher upscale manufacturers,” mentioned Brian Quinn, Sonesta Chief Improvement Officer. “We anticipate accelerated portfolio progress with The James and The Royal Sonesta manufacturers.”

The Luxurious & Way of life Lodging Improvement Crew is led by Senior Vice President Phil Hugh, who joins Sonesta with 20 years of expertise main and motivating lodging growth groups. Regional Vice Presidents on the staff embody new rent William (Invoice) Corridor, Tom Williams and Mike Higgins. The staff is totally dedicated to Sonesta’s ethos of robust relationships with homeowners, operators, and franchisees supported by a particular, differentiated hospitality product.

“The luxurious and way of life markets are a compelling alternative for Sonesta,” mentioned Phil Hugh, Sonesta Senior Vice President and head of the Luxurious & Way of life Lodging Improvement Crew. “Sonesta has continued to broaden its growth capabilities and we, as a staff, are dedicated to working with homeowners, administration firms and the event group to develop this section.”

In September 2021, Sonesta Franchising debuted within the U.S. with an entire platform of franchise companies, resort operations and franchise help. Sonesta Franchising now options 17 manufacturers with a variety of resort service ranges to fulfill vacationers’ wants. Sonesta Franchising offers franchisees with a variety of choices throughout the higher upscale, upscale, upper-midscale, midscale, extended-stay and financial system segments. Sonesta’s continued progress, owner-centric method, market availability and government accessibility make it a compelling alternative for builders and homeowners.

About Sonesta
Sonesta is the 8th largest resort firm in line with Smith Journey Analysis (STR) with roughly 1,200 properties totaling 100,000 visitor rooms throughout 17 manufacturers in eight international locations. Sonesta owns, manages and/or franchises beneath The Royal Sonesta; The James, Sonesta Resorts & Resorts; Sonesta Choose; Sonesta Important, Sonesta ES Suites, Sonesta Merely Suites and Sonesta Cruise Assortment  working in Egypt, additionally; Sonesta Posadas del Inca; Resort RL; Crimson Lion Resorts; Crimson Lion Inn & Suites; Signature Inn; GuestHouse Prolonged Keep; Knights Inn; Americas Greatest Worth Inn and Canadas Greatest Worth Inn. For extra details about Sonesta, go to or e-mail [email protected].

Media Contact:
Lorie Juliano | Sonesta Head of Communications – Franchise & Improvement | [email protected]

SOURCE Sonesta Worldwide Resorts Company


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