Febreze Reveals the Second Annual Scent of the 12 months

Febreze Reveals the Second Annual Scent of the 12 months

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Introducing Mountain: A Perfume Reflecting the Want to Join with the Earth

This yr, Febreze is elevating to greater summits to announce its much-anticipated 2023 Scent of the 12 months. Introducing Mountain, a complicated scent that displays our efforts to attach with the earth and create moments of zen amid the hustle and bustle of on a regular basis life. The 2023 Scent of the 12 months honors the great thing about the nice outside, evoking the candy serenity of uninterrupted nature.

Febreze Reveals the Second Annual Scent of the 12 months

Febreze Releases Second Annual Scent of the 12 months, Mountain: A Subtle Scent that Creates Moments of Zen in 2023. (Graphic: Enterprise Wire)

The primary and dominant be aware of Mountain is alpine, a recent scent with a touch of crisp fruit, harking back to recent air on a cool winter day. Alpine melds with the fragrant fragrances of North American wildflowers and violet leaves, earlier than being rounded out with the soothing odor of woodsy cedar.

“The world is prioritizing well-being greater than ever earlier than,” mentioned Febreze grasp perfumer Rafael Trujillo. “As we proceed to deliver mindfulness to the forefront, connecting to nature has change into a necessary side in life – from the actions we pursue, to the meals we eat, to the environment we create once we scent fashion our houses. Febreze Mountain transports you outdoors and calms your thoughts – it’s a advanced scent that’s each highly effective but calming.”

Trujillo and the group of skilled perfumers on the Febreze Perfume Group, a particular division inside P&G’s Innovation Foresight of Perfume and Substances, designed the Scent of the 12 months to replicate how customers right this moment are feeling and the scents they’re craving of their residence. After conducting an intensive analysis and improvement course of that included seasonal scent evaluation and world pattern forecasts, the Group recognized a collective give attention to wellness, want for elevated mindfulness, and thirst for the outside that knowledgeable the creation of Mountain.

With extra of a give attention to wellness and mindfulness, Mountain is a simple method to deliver the serenity of nice outside into your private home via the pleasure of scent, supplying you with an escape from the chaos of on a regular basis life. Febreze Mountain is formulated to go well with each residence and scent fashion, whether or not you’re keen on to make use of an air freshener, plug-in, material spray, automobile, wax melts, or Small Areas. It is available in a wide range of types with an ideal possibility for all areas and desires. It’s obtainable on-line or at main retailers nationwide with an MSRP vary of $4.49 — $6.49. To be taught extra in regards to the 2023 Scent of the 12 months, go to www.Febreze.com/en-us/Scent-of-the-12 months.


In 1998, Procter & Gamble (P&G) gave households a breath of recent air with the launch of Febreze®, identified right this moment because the preeminent model for offering a recent, clear scent and combating odors on materials and within the air. Febreze® contains a line of merchandise with freshness capabilities that vary from combating the hardest pet odors and tackling sweat stink to adorning the house with scent and freshening on the go. Febreze® continues to be one of many quickest rising manufacturers in P&G’s portfolio of family manufacturers and convey progressive merchandise to market.


P&G serves customers all over the world with one of many strongest portfolios of trusted, high quality, management manufacturers, together with All the time®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Daybreak®, Downy®, Fairy®, Febreze®, Achieve®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G neighborhood consists of operations in roughly 70 international locations worldwide. Please go to https://www.pg.com for the most recent information and details about P&G and its manufacturers. For different P&G information, go to us at https://www.pg.com/information.

Supply: Procter & Gamble

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