PARIS, Jan. 18, 2023 /PRNewswire/ — Viktor&Rolf proclaims as we speak that American New York Occasions best-selling writer, actress, mannequin, activist and entrepreneur Emily Ratajkowski would be the face of the brand new FLOWERBOMB marketing campaign worldwide from January 20, 2023.
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Ratajkowski is a multi-faceted, modern-day feminist icon, difficult present biases to assemble an area of true empowerment, redefining what it means to be wholly and splendidly feminine. Her debut essay assortment “My Physique” was launched by Metropolitan Books, solidified by her New York Journal essay – the journal’s most learn story of 2020 – entitled “Shopping for Myself Again,” which led to widespread discourse round copyright and picture possession.
Intimately linked with an engaged era of girls and female-identifying audiences, Ratajkowski is a lady that’s each highly effective and empowered, utilizing her platform to advertise a larger understanding of the altering face of femininity. Uninhibited and unapologetically genuine, Ratajkowski owns her distinctive femininity, sexuality and sensuality, redirecting the male gaze and reframing it for the lady who holds it.
Launched 18 years in the past, FLOWERBOMB is a worldwide greatest vendor, remaining within the Prime 10 US ladies’s fragrances and the Prime 15 UK ladies’s fragrances since its launch in 2005. The perfume has single-handedly disrupted the fragrance world, setting the usual for floral gourmand fragrances and signaling a brand new chapter of perfume femininity.
“A lot of what represents femininity is delicate. I like that FLOWERBOMB is about power as a lot as it’s about femininity.”
– Emily Ratajkowski, Mannequin, Writer and Activist
“We’ve got admired Emily Ratajkowski for a very long time and we’re joyful to welcome her to the Viktor&Rolf household. As her work clearly testifies, Emily is a multifaceted expertise. Her wide selection of qualities and skills make her into the proper embodiment of FLOWERBOMB.”
– Viktor Horsting & Rolf Snoeren, founders and creative administrators of Viktor&Rolf
“As an writer, activist, actress and entrepreneur, Emily Ratajkowski broke the mannequin mildew to precise each aspect of her nature. She expresses a brand new kind of femininity, one which tempers sensitivity with power, completely embodying the FLOWERBOMB ethos.”
– Sandrine Groslier, Luxe Perfume Manufacturers President, L’Oréal
Ratajkowski, in her first collaboration with the model, seems within the perfume’s movie brief directed by filmmakers Torso Options, that includes imagery artistically directed and captured by photographers Inez & Vinoodh. In it, Ratajkowski explores the extraordinary energy of transformation pushed to the acute. A narrative of metamorphosis unfurls via a glitchy explosion of flowers and a name to ‘Unleash your fem-power’.
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SOURCE Viktor&Rolf Fragrances