Bluebell Group releases “2023 Asia Way of life Client Profile”

Bluebell Group releases “2023 Asia Way of life Client Profile”

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Monitoring way of life consumption drivers & developments throughout Asia

HONG KONG, Could 30, 2023 /PRNewswire/ — Asia’s main model distributor and operator Bluebell Group launched at the moment the third quantity of the “Asia Way of life Client Profile”. Based mostly on an Asia-wide survey overlaying 1,765 premium way of life shoppers throughout 6 markets, the research presents insights into evolving sentiments and developments shaping consumption throughout premium and luxurious segments together with vogue, equipment & footwear, magnificence, perfume & make-up, energetic way of life and jewelry & watch.

This yr, three core developments have emerged in our research:

Development 1 – ‘Secure’ luxurious: after the storm, shoppers discover a new consolation zone

Figures counsel a resurgence of ‘conventional’ attitudes towards luxurious, together with the standing that it represents, the significance positioned on a model’s popularity, and expectations on service. However markets present distinct consolation zones with regards to buying pre-owned, native and area of interest.

“In the course of the pandemic, premium and luxurious manufacturers targeted assets towards nurturing shopper relationships in new and modern methods, by way of one-on-one interactions and different tailor-made retail options,” mentioned Bluebell Group President & CEO Ashley Micklewright. “Going ahead, we see shoppers proceed to anticipate this heightened stage of service excellence, which is explicit to Asia.”

In 2023, luxurious and standing stay tightly interlinked within the minds of Asian shoppers, led by Mainland China (94%) (above left). Apparently, SEA and Japan noticed excessive growths in shoppers who agree that conventional luxurious branded objects make them really feel like they’ve “achieved a sure standing in life”.

In the meantime, assist for native manufacturers has grown throughout mainland China (+5%), SEA (+14%), Korea (+13%) and Taiwan (+1%), the place shoppers agree they wish to “assist up and coming native premium manufacturers which might be gaining popularity” (above proper).

Development 2 – The ‘Really feel Good’ worth shift: Wholesome, Pure, Moral

Shoppers wish to really feel good and make up for misplaced time. However the place we would anticipate them to pursue easy hedonism, their definition of feeling good goes far past self-gratification.

“Whereas we see a powerful ‘revenge residing’ mentality, shoppers seem to contemplate moral and sustainable values as necessary parts within the pleasure of buying premium and luxurious merchandise. In the present day it’s an expectation,” mentioned Anne Geronimi, Group Communication and Sustainability Director.

Already excessive in 2022, curiosity in ‘pure alternative’ manufacturers (above left) rose in SEA (+6%), Mainland China (+4%) and Korea (+3%). In all markets aside from Japan, over 85% of respondents agree that they now want to purchase these extra ‘pure’ alternative manufacturers, be it of their elements or cloth.

Extra widespread but is the year-on-year development in shoppers who connect significance to manufacturers’ ethics and values (above proper) – a development led by Japan (+15%, from 62% to 77%) and SEA (+8%, from 83% to 91%). Mainland Chinese language respondents (97%) are the more than likely to test the ethics behind a model earlier than they buy it.

Development 3 – New horizons: home and regional journey attraction

At the same time as worldwide locations courtroom them, mainland Chinese language and Japanese shoppers are drawn to native locations. And whereas travellers from the remainder of Asia are keen to spend on experiences, mainland Chinese language travellers nonetheless plan to spend most on buying each overseas and at residence.

“Journey and spending intent is sweet information for home locations like Hainan in China, which invested closely within the island’s infrastructure to cater to each shopper experiences and buying providing in the course of the pandemic,” mentioned Samy Redjeb, Higher China Managing Director.

Whereas home locations are attracting some shoppers away from worldwide journey (see report), they elicit completely different spending intents amongst shoppers, with experiences comparable to F&B, spa and live shows (above high) topping the deliberate spending classes for the area as an entire. Mainland Chinese language shoppers are the exception to the rule: they’re more than likely to spend on luxurious vogue (44%), magnificence & Skincare (44%) and jewelry & watches (41%) throughout home journey.

In contrast, spending intent throughout worldwide journey is topped by luxurious vogue, rating first amongst shoppers from Japan (67%), Korea (54%) and Taiwan (61%) (above backside). Experiences (e.g. F&B, spa, live shows) rank second general in Asia, and high the rating for shoppers from Hong Kong (64%).

To obtain the total report, please go to


Bluebell Group has pioneered constructing profitable manufacturers in Asia since 1954. As Asia’s companion of alternative, Bluebell Group is current in Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia and Australia.

The Group’s distribution community consists of flagship shops, shop-in-shops, counters, its personal multi-brand ideas, in addition to a extremely selective wholesale community, along with each direct e-commerce and marketplaces, overlaying each home and Journey Retail.

The Group operates throughout a number of product classes: Equipment, Footwear, Attire, Perfume, Magnificence, Gourmand, Jewelry, Watches, Eyewear and Tobacco.

A family-owned group, Bluebell Group at the moment has over 3,800 workers, 650 points-of-sale, US$2b in turnover.


Anne Geronimi, Group Communication Director

[email protected]

SOURCE Bluebell Group

Bluebell Group releases “2023 Asia Way of life Client Profile”

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