For 104 years, the Beck household has been outfitting of us with footwear made to final. In 1919, Ole P. Beck launched the household enterprise in downtown Salinas, and since then, the eponymous shoe retailer has been synonymous with high quality manufacturers and equipment.
Boulder Creek is the most recent location for Beck’s Sneakers, and supervisor Mandy Lengthy is thrilled to be on the helm of the shop, which opened its doorways on Feb. 3.
“We had a delicate opening that weekend, regardless that we had been nonetheless fine-tuning issues inside,” stated Lengthy, who lives in Boulder Creek. (“Greatest commute ever!” she stated.)
Lengthy, who has been with the corporate for a yr and a half, frolicked honing her expertise at varied different places earlier than grabbing the keys to the San Lorenzo Valley store.
With 22 places in 5 totally different states, the Boulder Creek location is supposed to service native of us who don’t wish to journey to seek out footwear that lasts.
“We’re old style right here,” Lengthy stated. “We actually do work intently with our clients to seek out that excellent match, and to verify they’re pleased with their buy. We’re not like every other shoe retailer as a result of we’re right here for our clients. So many individuals store on-line, however we truly care about what individuals need to say, and so they respect that private contact.”
She added, “Our firm motto is ‘Exceeding the Expectations of Everybody Each Day,’ and we actually do reside by these phrases.”
Lengthy additionally touts the advances in expertise that deliver the right pair of footwear to somebody’s ft.
“We use a scanner to seek out stress factors for orthotics. Utilizing that software helps to align one’s physique to assist take stress off knees, hips, decrease again, neck and struggle each day fatigue,” which is crucial for employees who spend countless hours on their ft, Lengthy stated.
Though the most recent location is barely smaller than different Beck’s shops, Lengthy is thrilled to supply all the pieces from Uggs to Birkenstocks to Dansko, with the Uggs and Birkenstocks offering a understanding wink to mountain residents who confirmed up in droves for Beck’s opening weekend.
“We introduced in round $15,000 in two days,” beamed Lengthy. “We’re thrilled with the reception from the neighborhood.”
So why Boulder Creek? This location brings it to the hometown of the proprietor, Adam Beck, who’s the fifth technology to lend his title to the corporate; he runs the corporate with the assistance of his cousin, Julia Beck.
Because of Adam’s ties to the San Lorenzo Valley, “Our retailer is all concerning the neighborhood. We’re planning to take part on the town cleanup days, first Fridays, and every other occasions that assist our neighbors,” stated Lengthy. “We’re so excited to be right here and to share our neighborhood spirit with others. The city has a variety of coronary heart, and we do too. It’s going to be nice for everybody.”
Want new footwear or equipment for work or play? Go to the brand new Beck’s Sneakers in Boulder Creek, situated at 12550 Freeway 9. Retailer hours are 10-6 each day.